For Black Honey’s latest release SOAK, I had the pleasure of creatively directing the entirety visual rollout.

The campaign spanned two music videos - one of which received an AIM Awards nomination - alongside five bespoke lyric videos. The lyric videos in particular became standout assets within the campaign, each interpreting its track through a distinct visual language while remaining cohesive as a set. Drawing directly from the album artwork, the designs embodied the tone, emotion, and texture of the songs, resulting in a cohesive yet varied set of visuals that extended the SOAK world.