Westlife - Charriot

Role: Creative Director

Year: 2025

I creatively directed a visualiser for the single built from a rich archive of existing footage, reimagined through a scrapbook-style creative inspired by the album artwork.

The piece looks back with warmth and intention, celebrating the band’s history while subtly reframing it for the present. The visual offers long-time fans a sense of familiarity while ushering in something new - respectful of what came before, without feeling to retrospective.

Creative Director: Jono Canning
Editor: Michael Drewmin